Controlling the narrative

Info wars

To build a narrative that lasts, it is not enough for it to go viral. Virality lasts until the next exciting dopamine hit. You need to institutionalize your narrative internationally, not just let it go viral.

A remarkable CNN Covid story

State of knowledge

As of summer 2026

Covid vaccines roughly halved the chances that a US adult would need to visit the emergency room or be hospitalized with their infections last fall and winter, one study found. But HHS rejected that study from being published in the CDC’s own flagship journal, despite leading the research. It was instead published in JAMA Network Open, a peer-reviewed journal from the American Medical Association.

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Mild side effects are common – including soreness at the injection site, headache and fatigue – but serious side effects have been generally rare.

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Covid-19 wasn’t immediately recognized as a disease with airborne transmission with the potential to spread beyond the 6-foot social distancing measure, especially in places with poor ventilation or around activities with heavy breathing.

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Overall, at least 1.2 million people in the US died from Covid-19, according to the World Health Organization — representing more than 1 in every 7 Covid deaths worldwide, more than any other country.

Logotherapy

Victor Frankl has a view of human motivation

Whereas Freud believed the core drive is towards pleasure, and unhappiness stems from repression,

And Adler believed the core drive is towards power,

Frankl believed that the core drive is for “meaning”